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Website Builder 
Build a Website 101

Website Builder Used by Internet Marketing ProsWhen it Comes To Building a Website You’ve Got Options!

As I have stated previously, when it comes to building a website, you have a number of options. In this session we are going to discuss a method that is increasing in popularity amongst small businesses, home based businesses, Internet Entrepreneurs and professional online marketers; its called using a website builder. 

 

Web Designer Takes Me For $1200.00

It used to be, that if you wanted a website, you had to pay out of the ying yang just to get a five or ten page website.

 

That is, unless you knew HTML, had a buddy who was a web designer or were versed in using one of the numerous website design software applications such as Dreamweaver or QuarkXPress.

 

I attempted to build my first website using Microsoft Word. Needless to say that didn’t go over to well. My next step was to hire a web designer; $1200.00 later, I had a website that can be best described as: poorly laid out, absolutely no SEO optimization and less than professional graphics, (the header looked like it was done in Microsoft Paint.)

 

At that point I started looking for a solution that I could afford; knowing that I was going to be building over 100 websites, hiring a web designer was not an option! My answer came when I found out about website builders.

 

What is a Website Builder?

A website builder is user-friendly software application that eliminates the need for using design applications such as Dreamweaver, FrontPage, QuarkXPress and from knowing HTML, CSS, script and other programming knowledge. A good website builder makes building a website a simple task and can be accomplished by just about anyone who can type, copy and paste. There are essentially three types of website builders.

 

  1. Free Website Builder
  2. Online Website Builder
  3. Stand Alone Website Builder 

Free Website Builder

When it comes to free website builders, the caveat is, “You get what you pay for!” The fact is when they say, “FREE!” What they really mean is:

 

(a)   They have a free version that has limited capabilities; if you want the full version, there is a cost involved. In sales, this is called bait and switch. They bait you with the free model and then switch you over to the paid model.

(b)   You can use their free version as long as you pay to host your website through their company

(c)   You can use their free version as long as you allow them to place ads on your website.

(d)   You can use their free version as long as you keep their link prominently displayed on your website.

 

Online Website Builder

An online website builder, is one that can ONLY be accessed online. Meaning that, even if you wanted to, you could not work on your website offline. For some people, this restriction is unacceptable, for others, its no big deal. Most of the companies that have this service, (i.e., Sitecube, Citymax, Ewisoft, Site2you, etc.) provide pre-made templates and all you have to do is add your content.

 

You should be aware; you don’t get a lot of options with most online website builders. In my humble opinion, you should only use an online website builder if you are not concerned about website ranking and traffic. It is very rare that these websites rank high or have high PRs. Mainly because other webmasters and companies refuse to link to pre-fabbed easily recognizable template based websites. And as the saying goes, “If you have no incoming links, your website stinks!”

 

Stand Alone Website Builder

There are a number of stand alone website builders on the market. The great thing about these website builders is that you can build a website offline and preview it before uploading it to the Internet. That means you can check the layout on any browser, test the navigation and links, check your SEO settings and determine how much bandwidth each page will consume when clicked.

 

One warning, you need to know that some stand alone website builders are not worth your money or time. The programmers who created them didn’t take into consideration that the people using the software would not be programmers and their instructional manuals are a lot to be desired. One of the top website builders on the market is XSitePro. Thsi site was built with XSitePro...


XSitePro Website Builder

 

 

 

To Your Success

Joe Elliot - YouBuildWebsites.com

Better known as “Average Joe”
I’m Not an Internet Guru



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